Short version: Each Way Sniper scans for extra-place and each-way value, and that underlying strategy is sound — we cover it on this site for nothing. The product around it is the problem. There is no price on any public page, three affiliate reviews quote three different figures, the vendor’s own page leads with a 123% bank-growth claim, and every review we could find is written by an affiliate. We score it 22/70 (3.1/10), and we should say plainly that we earn a commission if you buy it.
How we reviewed this without subscribing
We have not paid for Each Way Sniper. That is not a gap in this review — our scoring method runs on public information for every service on the site, so that one product cannot get a softer ride than another because we happened to hold a subscription. What it does mean is that this review judges what the vendor and the public record make available to a prospective buyer, which turns out to be the most revealing thing about it.
Everything below was checked on 24 September 2026. Where sources disagree, we say so rather than picking the flattering one.
What it actually is
Each Way Sniper is horse racing software that scans the day’s races for each-way bets where the place part is priced more generously than the horse’s real chance of placing. It delivers those as a live feed. There is a manual version, where you click through and place the bet yourself, and an automated version that places bets for you.
The vendor describes three uses: straight each-way arbing, extra places, and no-lay value betting. The first two are strategies we explain in full in extra place matched betting. The third is not matched betting at all — it is value betting with no lay side, which means real exposure on every bet.
Who sells it
Worth knowing before you buy: eachwaysniper.com does not resolve to its own site. It redirects to profitmaximiser.co.uk/eachwaysniper. Each Way Sniper is a Mike Cruickshank product, sold by Mike Cruickshank Publishing Ltd of Plymouth, and sits inside the same stable as Profit Maximiser, which we score 5.6/10.
That is not a criticism on its own. It matters because the two products share a checkout, a support operation and a marketing style, so our reservations about one are not independent of the other.
The price nobody will tell you
The official page does not publish a price. It says the tool is available to members and invites you to sign up for instant access. To find out what it costs, you have to enter the funnel.
The affiliate reviews do quote figures, and they do not agree:
| Source | Price quoted |
|---|---|
| betting.co.uk | £1 for 14 days, then £98/year manual; £30/month or £200/year automated |
| Punter2Pro | £1 for 14 days, then £118/year |
| Beating Betting (dated 2021) | £56.40 lifetime |
Three sources, three answers, and all three are affiliates. We are not going to print a price as fact when the seller will not publish one. Check the figure at the checkout, before you pay, and check whether it renews.
A £1 trial is a genuinely reasonable way to look at a tool. Just be clear what it converts to and when.
The claims on the sales page
The vendor’s own page carries, verbatim: “Profit/loss: +£2,469 | Bank Growth: 123% | Roi: 59%”, that the software “will potentially return thousands of pounds in profit”, and “I WILL make a lot of money over the coming weeks, months and years”.
We do not publish income figures on this site, for a reason we have set out before: an honest one does not exist. What you make depends on how many accounts you hold, how much you have to work with, how long those accounts last and how carefully you execute. A 123% bank growth figure with no stake size, no period and no account-restriction context is marketing, not evidence.
This matters more than usual here, because the strategy the software finds is positive expected value, not locked profit. Most individual bets lose a small qualifying loss and a minority pay well. A product selling that strategy on a headline ROI figure is describing the good months.
The thing every reviewer agrees on
For all their differences on price, the affiliate reviews are unanimous on the downside: this gets your bookmaker accounts restricted. One puts it bluntly — bookmakers are not charities and will restrict your accounts at some point. Another notes that the prices it finds get cut quickly once the bookmaker notices.
That is consistent with what we say in how to avoid getting gubbed. Small each-way stakes on promoted races, placed every day, at odd amounts, is one of the clearest patterns a trading team can see. A tool that finds more of them faster finds the ceiling faster too.
So the realistic case for buying it is not “this will pay forever”. It is “this will extract value from accounts I already have, faster, until they are limited.” Whether that is worth an annual subscription depends entirely on how many usable accounts you hold, which is a number only you know.
The scores
| Criterion | Score | Why |
|---|---|---|
| Price | 3/10 | No price published anywhere public; three affiliate sources give three different figures |
| Offers | 3/10 | Covers extra places only. No welcome offers, no reloads, no casino |
| Tools | 6/10 | A real scanner with a live feed and an automated placement option. Narrow, but it does its one job |
| Support | 3/10 | No published response times. One public complaint about an ignored refund request |
| Community | 2/10 | Nothing public. Any forum sits behind the signup |
| Reviews | 3/10 | Vendor Trustpilot is 3.5/5 from two reviews — not a usable signal. Every other review we found is an affiliate |
| Independence | 2/10 | Earnings claims on the sales page, and an entirely affiliate-driven review ecosystem |
| Total | 22/70 | 3.1/10 |
Read that score carefully
We apply the same seven criteria, equally weighted, to everything. That is deliberate — any weighting we invented would be a way of engineering the result we wanted. But it means a specialist tool is being measured against a rubric built for all-rounders, and Each Way Sniper loses points on offers, community and support for things it never set out to provide.
If you are weighing it up, the rows that should decide it are Tools (6/10 — the software appears to work) and Price and Independence (3 and 2 — you cannot find out what it costs, and the marketing overpromises). The headline 3.1 is an honest output of a consistent process, not a claim that the software is broken.
Who it is for, and who should skip it
- Skip it if you are new. Work the welcome offers first. They pay better, they are locked rather than positive-EV, and they cost nothing to learn.
- Skip it if you already pay for a full service. Both Outplayed and OddsMonkey include an each-way matcher in their subscription. Buying this as well is paying twice for the same job.
- Skip it if you have a handful of accounts left. The maths needs volume, and volume is what gets accounts restricted.
- It might suit you if extra places are the only thing you want to do, you hold a lot of accounts, you do not want a full subscription, and you have a bankroll that can sit through a losing run without flinching.
And before you pay for anything: the strategy itself is free. Our extra places guide explains the mechanics and the honest maths, and the each-way calculator works out the lay stakes. What you would be buying is the scanning, not the knowledge.
Affiliate link, processed by ClickBank. We earn a commission if you subscribe, at no extra cost to you — and we have just scored the product 22/70, which is what that independence is supposed to look like. Check the price at the checkout before you pay. 18+ only. Please gamble responsibly.
Frequently asked questions
Does Each Way Sniper actually work?
The strategy it automates is real and we teach it for free. Reviewers who have used the software say it finds what it claims to find. The open questions are what it costs, how long your accounts survive the volume, and whether you needed to pay for the scanning at all.
Is it risk-free?
No. Each-way arbing with both parts laid is close to locked, but the extra-place and no-lay strategies are positive expected value across many bets and losses on most individual ones. Anyone describing this as risk-free money is describing something else.
How much does Each Way Sniper cost?
The vendor does not publish a price publicly. Affiliate reviews quote between £98 and £118 a year for the manual version after a £1 trial, with a higher tier for the automated one, and an older source quotes a one-off lifetime fee. Verify at the checkout.
Will it get my accounts gubbed?
Every reviewer, including the affiliates, says yes eventually. Extra-place betting is a recognisable pattern and doing more of it faster reaches the limit sooner. See how to avoid getting gubbed.
Is it the same company as Profit Maximiser?
Yes. eachwaysniper.com redirects to profitmaximiser.co.uk, and both are Mike Cruickshank products. Our Profit Maximiser review scores that one 5.6/10.
Reviewed on public information on 24 September 2026; we have not held a subscription. Prices and claims change — verify at the checkout before paying. The link above is an affiliate link and we may earn a commission at no extra cost to you; it has not changed the score. 18+ only. Please gamble responsibly. BeGambleAware.org
