How We Score Matched Betting Services

Most “best matched betting service” rankings are a list of affiliate payouts wearing a review’s clothes. The service paying the most commission wins, and the methodology is never published because there is not one.

We publish ours so you can disagree with it. If you weight price more heavily than we do, or care nothing for community, you can re-rank the table yourself — the individual scores are shown alongside the total in our best matched betting sites round-up precisely so that you can.

The seven criteria

Each is scored out of ten, and each is weighted equally. We chose equal weighting because any weighting we invented would be a way of engineering the result we wanted.

1. Price

The annual cost of the entry tier, and whether monthly billing is available. Free services score 10 by definition. A service is marked down for hiding its pricing, for annual-only billing, and for putting the tools most people eventually need behind a tier far above the advertised price.

2. Offers

How many welcome offers are covered, their combined value, and whether ongoing reload offers are tracked daily. Reload coverage counts for more than welcome-offer count, because welcome offers run out and reloads do not.

3. Tools

The breadth and quality of the oddsmatcher first, then the calculator library, then the specialist matchers — each-way, dutching, acca, extra place, price boost, 2UP. A live oddsmatcher across many bookmakers is worth more than a long list of calculators, because the oddsmatcher is the thing you cannot reasonably do by hand.

4. Support

How quickly and how well you get help when a bet goes wrong. Live chat with real coverage scores higher than an email address, and weekend availability matters because that is when the offers are.

5. Community

Size and, more importantly, current activity. A forum with fifty thousand members and no posts this month scores below a smaller one people actually use. A service with no community at all scores low here even if it is excellent otherwise.

6. Reviews

The public Trustpilot picture, adjusted for how many reviews there are and how recent they are. A 4.9 from two reviews is not evidence; a 4.4 from 2,650 is. We read the one-star reviews to see whether complaints are about the product or about billing, and we say which in the review itself.

7. Independence

How closely the service’s own incentives line up with yours. Marked down for aggressive upsell ladders, for common ownership with a supposed competitor, and for any arrangement where the service earns more when you do something that is not in your interest. A free, independent site with no affiliate links scores 10 here — which is why the lowest-ranked service overall can still top a category.

What we deliberately do not score

• Affiliate commission. What a service pays us has no criterion, no weighting and no influence. Team Profit and BetBoffins pay us nothing, and Team Profit outranks Profit Maximiser, which does.
• Claimed earnings. Several services advertise monthly profit figures. We do not score them, repeat them as fact, or publish one of our own, because what you make depends on your bankroll, your time, and how quickly your accounts get restricted — none of which a service controls.
• Design. A dated interface is mentioned in the written review where it slows you down, but it does not move a score. Plenty of ugly tools make money.

How the total works

Seven criteria at ten points each gives a maximum of 70. Where a score appears out of ten — in a single review, or in the structured data search engines read — it is the /70 total converted proportionally. Outplayed’s 56/70 becomes 8.0/10; Profit Maximiser’s 39/70 becomes 5.6/10. There is no second, separate rating.

The numbers are judgements, not measurements. Two reasonable people would score “support” differently, and the point of publishing the criteria is that you can see where our judgement sits rather than having to take the total on trust.

When scores change

A score moves when the service changes — a price rise, a tier restructure, a tool added or removed, a sustained shift in its review profile. It does not move because we joined an affiliate programme, and it does not move because a service asked.

Every score currently published was set before we joined any affiliate programme, and none has been changed since. Where we later became an affiliate, the review says so and the score is unchanged from the version written when we had no relationship.

Conflicts of interest

We earn a commission if you join some of the services we review through our links. Every page carrying such a link says so on that page, and states which services we have no relationship with.

The more useful commitment is the negative one: we will not remove a criticism because a service became a partner, and if a disclosure on this site becomes untrue — because a programme was joined or ended — it gets corrected rather than quietly left. That has already happened once, and the correction went out before the affiliate link did.

Where the information comes from

Prices, tiers and feature lists come from each provider’s own public pages. Review figures come from public Trustpilot profiles. Where a provider does not publish something — Outplayed’s monthly price, for instance — we say so rather than guessing, and anything we could not verify carries an asterisk.

Prices change without notice. Every page carrying figures states when they were checked, and that date is the honest limit of what we are telling you.

Spot something out of date or wrong? Tell us at hi@smartmoneybetting.com and we will check it and correct it.

Last reviewed September 2026. 18+ only. Please gamble responsibly. BeGambleAware.org